About the 2015 Festival

Because, Sometimes, Bigger Is Better

When we first set out to host this festival, it was in direct response to the food events that we, food industry lifetime professionals, had been going to our whole lives. It was a frustration with chafing dish tasting opportunities and wine glasses worn around your neck. It was a deep dissatisfaction in not seeing local vendors represented, and, when they were, to not find inclusive places where you would get a feel for the city you were in. Most importantly, in thinking about food in San Francisco, we dreamed of a street we could walk down, where we could see people cooking and where we would want to eat everything that we saw. For this year’s festival, we believe that we have arrived at that magical place.

From Saturday, August 15th through Sunday, August 16th La Cocina will join The Midway and Noise Pop in hosting our 7th Annual Street Food Festival, this year at Forest City’s iconic Pier 70 location in San Francisco’s Dogpatch neighborhood. From the site where the Transbay Tunnel was built, we invite you to join over 100 owner-operated food businesses representing the best of the Bay for a free-to-enter celebration of hard work, well made food and the vibrant and inclusive food economy that we all dream of.

The San Francisco Street Food Festival features the participant businesses of La Cocina, a groundbreaking food business incubator that has been serving the Bay Area since 2005. In collaboration with Noise Pop and The Midway, this year’s festival will also feature a rotating selection of the minds, hands and palates of the people that make San Francisco the best food city in this country, if not the world. These are the cooks and entrepreneurs, the dreamers and the doers, who put their taste to the test everyday and aspire to share something sincere with everyone they meet. They are who make us smile, they are the ones who make us hunger for more, and they are the ones who inspire us. We can’t wait for you to taste that too.

Location and Directions

Where is the Festival, you ask?

The Festival will take place on Pier 70 Saturday, August 15th and Sunday, August 16th, 2015, from 11:00AM to 7:00PM. Lest you think we haphazardly spun our San Francisco specific globe (search Etsy, it must be there), read above to learn more about the Pier 70 site. Or just come and explore it on your own.

Pier 70 is located at the end of 22nd Street, past Illinois (ever have your car towed in the 90s or early 2000s? Abandon those bad memories for the sake of newly made good ones!). The event site offers over 200,000 square feet of indoor and outdoor activations.

And how do I get there?

Hover board, pogo stick, wheelbarrow race, zip-line, Tesla, that thing that people stand on and do tours of San Francisco in, moon boots … but these methods are probably more practical.

BART: Embarcadero Station ⇢ T Muni Line

MUNI: T, 48, 22, 19, 10

From the Bay Bridge: Take I-80W toward San Francisco. Take the Harrison St exit, EXIT 2B, on the left toward Embarcadero. Turn left onto Harrison Street. Turn Left onto 2nd Street. Turn right onto King Street. Turn left onto 3rd St. Turn left onto 20th Street.

From the Golden Gate Bridge: Head south on US-101S toward San Francisco ($6 toll bridge). Turn right onto US 101 South Van Ness Avenue. Turn left onto Golden Gate Avenue. Turn slight right onto 6th Street. Merge onto I-280 S/John F Foran Fwy S/Southern Embarcadero Fwy S. Take the 18th Street exit, EXIT 56, toward Mariposa Street Keep left to take the 18th Street ramp toward AT&T Park. Turn left onto 18th St. Turn right onto Illinois Street.

From I-280: Take I-280N toward San Francisco. Take the Cesar Chavez Street exit, EXIT 55. Turn slight right onto Cesar Chavez Street. Turn left onto 3rd Street. Take the 3rd right onto 23rd Street. Take the first left onto Illinois Street.

From US-101: From the US-101N. Take the I-280 exit, EXIT 430A, toward Daly City/Downtown SF. Merge onto I-280 N/John F Foran Fwy N/Southern Embarcadero Fwy N toward Downtown SF. Take the Mariposa Street exit, EXIT 56. Turn right onto Mariposa Street. Turn right onto Illinois Street.